marketing Tag

08 Apr

Posted at 08:32h in Business

What Exactly is a Brand Persona? A brand persona is a collection of personal traits, values, and attitudes that your specific brand showcases on a regular basis with the purpose to connect with a certain type of audience. Basically, the main purpose of a brand persona is...

02 Mar

Posted at 07:51h in Business

You’re probably aware that 90% of startups fail. You might think- that’s common-maybe the concept of the failed startup wasn’t good enough. Well, that could be one reason. But then, it could be that the failed startup simply failed to build a brand persona. Building a persona...