What Exactly is a Brand Persona? A brand persona is a collection of personal traits, values, and attitudes that your specific brand showcases on a regular basis with the purpose to connect with a certain type of audience. Basically, the main purpose of a brand persona is...
You’re probably aware that 90% of startups fail. You might think- that’s common-maybe the concept of the failed startup wasn’t good enough. Well, that could be one reason. But then, it could be that the failed startup simply failed to build a brand persona. Building a persona...
Global Trim is pleased to announce that the company rebranded in August of 2011. With the new tag line, “Building lasting relationships with quality products,” Global Trim will offer a new look with the same great products and services. Global Trim launched new presentation books...